(Amongst other things)

I’m a writer, of fiction and non-fiction (another blog is called www.sticknz.net – an acronym for science, technology, innovation & commercialisation KNOWLEDGE). You can feel that blog here.

More years ago than I care to remember, following a childhood on a Southland sheep farm, I completed an Agricultural Science degree at Lincoln University. Off and on, across the stock and station industry, as an agricultural journalist, ag consultant (Agriculture NZ/Wrightson), executive director of the Sheep Research Foundation and freelance writer I’ve observed our primary industry becoming more and more marginalised.

This, I believe, is because we (neither nationally or internationally) don’t own our story.

The advent of social media provides me with a channel to create debate about the image, backed by a method, that we present to the world .

Who am I in a nutshell – someone who wishes that his children could have a future in agriculture should they want it. At the moment I would not recommend that as a course of action.