pasture Harmonies is:

1. An argument, discussion and debate that NZ Inc’s pastoral systems and methods are more than the sum of its parts, more than its science, more than cold facts and commodity products

2. An opportunity for NZ Inc to own our story – and by doing so, completely transform our offer to, and our perception in the world. As a co-brand pasture Harmonies can do the heavy lifting for all of us – consumers, farmers, food and fibre marketers, tourists, ex-pats, universities, students, everyone

3. A vehicle to collaboratively own and tell our story – and through that punch well above the individual weight of individual companies, allow them and farmers to make more money and provide a strategic platform for a non-commodity future

3.5. (Whether we could or should own the story for responsible pastoralism is a chicken and egg scenario. Firstly, only if enough people (and farmers in particular) believe we should accept the mantle, and are willing to act as a type of test-crash-dummy to prove it (testing in-market) can the proposition be validated. This blog discussion is a public and open way to go about this, based on the value propositions, ‘the way you’d farm if you farmed yourself’, and ‘visit’.